Are you ready for the new digital world? Is your business ready for the “New Normal”? What is your business model for reaching your ideal clients digitally? Email marketing? Social media posts? Direct Mail? I wasn’t ready for COVID. No one was. But I did have my...
My Effective Design Process Everything needs a process to run smoothly and efficiently. Graphic Design is no different than any other job that has many moving variables. My design process in a nutshell. (Depending on the project or depth of the assignment) Sketching...
What can I do for you? Who am I and what can I offer you? This is the main question you may be asking right now. And this is probably the question your prospects ask themselves when you show up in their email inbox and social media feeds if you are doing any...
Are you trying to hit a certain number of sales? Are you looking for leads? Do you want phone calls or just need to increase your bottom line for your business? Depending on your specific goals and what you consider to be a success, your marketing can be defined only...
September 11 Never Forget. I was about 12 years old when my Dad took me and my brothers down the street from my grandfather’s house in Jersey City to look at the new Skyscraper going up in NY. Even across the Hudson, it looked big. Then we jumped on the Path...
The story is told that IBM’s focus on design has its roots in a stroll down Manhattan’s Fifth Avenue. Mr. Thomas Watson Jr. visited an Olivetti typewriter shop where the machines were showcased on sidewalk stands for passersby to try out. The machines had sleek...